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How to Build, Buy & Profit From a Therapy Pool
Taught By: Mick and Sue Nelson
August 27-28, 2009
Colorado Springs, CO
$595

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ABOUT THIS 2 DAY BUSINESS- INTENSIVE SEMINAR
About to build your own aquatic therapy facility but don't know where to start? Then come hear how it's done by someone who's "been there, done that." This workshop will teach you all the steps necessary to become a successful aquatic entrepreneur. From strategic planning, to construction, to staffing and marketing, Mick and Sue Nelson will demonstrate how to apply the principles of the 4 Aquatic Pillars to ensure your project succeeds where others have failed.
LEARNING OBJECTIVES
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Determine factors that will help in selecting consultants, architects and engineers.
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Understand the importance of the 4 Aquatic Pillars in managing your project’s financial risk.
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Understand the strategic considerations that go into crafting your mission and vision statements and business plan, including developing an organizational chart for your staff and management.
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Gain a better understanding of the design, bid and construction process.
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Initiate a marketing and public relations campaign.
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Conduct training and organize a grand opening.
Analyze options for pool construction, water treatment, air handling and heating/cooling.
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Hotel Information
SCHEDULE
THURSDAY
7:30-8:00 Registration
8:00-9:00 Are you an entrepreneur?
9:00-10:00 What you need to know about the
aquatic therapy business
10:00-11:30 The 4 Aquatic Pillars
11:30-12:30 Lunch (provided)
12:30-2:00 Identifying, recruiting and training your
aquatic therapy staff
2:00-3:30 Designing you pool facility
3:30-5:00 Pool/aquatic center survey
FRIDAY
8:00-10:00 The Seven pitfalls of project development
10:00-11:00 Identifying your project team
11:00-12:00 Business planning and therapy programming
(Part 1)
12:00-12:45 Lunch (provided)
12:45-2:00 Business planning and therapy programming
(Part 2)
2:00-2:15 Break
2:15-3:45 Policies and Procedures
3:45-4:45 Job descriptions
4:45-5:00 Wrap-up and handout certificates
5:00 Dismiss
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Mick and Sue Nelson (BA, ME, BES) have extensive experience in business and aquatic management. They formed their own swim club and built their first indoor facility in Danville Illinois in 1973. In 1974 they formed Nelson’s Swim Supply a retail and wholesale pool/spa and aquatic equipment business. In 1982 they formed NSS Inc which offered aquatic facility design, building, and business consultation to the aquatic industry. In 1994 they formed WaterWay Therapy Inc. which was one of the first and only privately owned and operated Medicare approved outpatient Aquatic Physical Therapy centers in the country. In 2002 they formed Poolside Health & Wellness Center which became not only the home for the Turtles USA Swim Club, WaterWay Therapy, and Swim America learn-to-swim program but a full service land and water community health and wellness center. Their specialty is business development, programming, water treatment and aquatic facility design. In 2004 they moved to Colorado Springs to help form the new Facilities Department of USA Swimming. Since that time the Facilities Department has 65 new facilities either completed or under construction, 25 more in the design phase, and over 50 in the programming feasibility stages.
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