PREREQUISITES

A 4-hr ATU Bootcamp is offered at no additional cost immediately prior to this class (see next column for schedule). This class is optional and may be taken in water or by observing on deck.

ABOUT THIS 2 DAY BUSINESS- INTENSIVE SEMINAR

A 18 hr. training module packed into 2 days (4 hr. Boot Camp plus 14 hr. main course). Designed to teach the “ins and outs” of making an aquatic therapy practice profitable. Examines the issue from both sides: 1. Getting wildly escalating expenses under control. 2. Increasing revenue exponentially.

Includes information on decreasing costs associated with heating, use of chemicals, hours of operation, and staffing/programming choices. Also provides hours of instruction on marketing and programming tools to make a facility more versatile and therefore, financially secure. Will help new owners establish an aquatic therapy practice with instant profitability – and will help bring failing pools back from the brink.

LEARNING OBJECTIVES

1. Craft a sample operational budget using a spreadsheet (provided on flash drive) in order to predict future income and expenses of the pool.

2. Demonstrate the ability to control escalating cost through managing the following: installing energy efficient heaters, controlling HVAC operations, making use of actual or chemical blankets, not wasting chemicals, installing supplemental systems (like ozonators), altering hours of operation, and hiring appropriate staff.

3. Describe the best options of marketing (medical referrals, advertising, promotions, etc.) in order to make an aquatic venture profitable.

4. Describe options for altering pool programming to increase new market share and retain old

5. Understand the quirks and pitfalls of billing for aquatic therapy (including LCDs for Medicare) and learn how to maximize reimbursement for aquatic services.

6. Describe fundraising fundamentals for therapy pool projects, including for expansion plans (both building additions and increasing total number of pools)

7. Understand the best methods to reduce the greatest cost to any therapy pool operations: staffing. Describe methods to encourage retention and to increase staff morale and willingness to log hours in the therapy pool setting.

8. Understand the financial synergy which can be created by coupling an “aquatic therapy” practice with a cash-based “swim school”. Describe where to find additional information on adding swim instruction to an existing practice.

View all 2010 classes

Download brochure (PDF)

Click here for special room rates ($74/nite)

ATU Schedule

Friday AM (Bootcamp)
8:00-8:30 Registration
8:30-10:45 Lecture
10:45-12:45 Pool lab

Friday PM (Main course)
1:30-2:00 Registration (new arrivals)
2:00-5:00 Lecture
5:00-5:45 Supper
5:45-8:45 Lecture

Saturday
8:30-12:00 Lecture
12:00-1:00 Lunch
1:00-3:45 Lecture
3:40-4:00 Energy break + Pool demo
4:00-6:00 Lecture

 

Schedule Changes
Due to unforeseen circumstances or events, ATU schedules, instructors
or venues are subject to change without notice.

Cancellation Policy
The final date for refunds (minus $175 reseating fee) for cancellations by students is 2 wks before class start date. No refunds given for cancellations after this date.